Adore Beauty is Australia's leading online beauty retailer, offering an extensive range of skincare, makeup, haircare, and fragrance products from top international and Australian brands. Founded in 2000 by Kate Morris, the company has grown significantly, becoming a trusted destination for beauty enthusiasts. Adore Beauty prides itself on excellent customer service, free shipping on all orders, and a strong commitment to inclusivity and diversity in its product offerings. The retailer also provides educational content through its Beauty IQ blog and podcast, helping customers make informed choices. In recent years, Adore Beauty has expanded its market presence and product range, emphasizing sustainability and ethical practices. Its user-friendly website and app, coupled with personalized recommendations and beauty advice, have cemented Adore Beauty's reputation as a pioneer in the online beauty retail space.