AHAVA is an Israeli skincare brand renowned for its use of minerals sourced from the Dead Sea, one of the most mineral-rich bodies of water globally. Established in 1988, AHAVA has become a global leader in the beauty industry, specializing in products that harness the natural benefits of Dead Sea minerals. The brand's formulations focus on promoting skin health, hydration, and rejuvenation, utilizing minerals like magnesium, calcium, and potassium. AHAVA's commitment to sustainable practices, ethical sourcing, and a dedication to clean beauty has garnered it a loyal following. From mud masks to moisturizers, AHAVA's product range caters to various skincare needs, consistently delivering a blend of innovation and tradition. The brand's emphasis on the healing properties of Dead Sea minerals reflects in its mission to provide customers with effective, nature-inspired skincare solutions for a radiant and revitalized complexion.