Benetton Group is an Italian fashion brand founded in 1965 by siblings Luciano, Gilberto, Giuliana, and Carlo Benetton. Known for its vibrant and colorful knitwear, Benetton has been a prominent player in the global fashion industry for decades. The brand's iconic knit sweaters often feature bold and eye-catching patterns. One of Benetton's distinguishing characteristics is its commitment to inclusivity and social messaging. The brand's advertising campaigns have addressed social and political issues, sparking conversations about diversity and unity. The "United Colors of Benetton" campaign, in particular, became famous for its bold approach to tackling global topics. Over the years, Benetton has expanded its product offerings to include a wide range of clothing for men, women, and children, as well as accessories and fragrances. It has also embraced sustainability initiatives, focusing on ethical and environmentally conscious practices in its supply chain. Benetton's colorful and socially aware approach to fashion has earned it a unique and enduring place in the fashion world, resonating with consumers who appreciate both style and substance.