Kosas is a contemporary beauty brand known for its clean, skin-loving makeup products. Founded in 2015 by Sheena Yaitanes, Kosas aims to bridge the gap between makeup and skincare, offering a range of products that enhance natural beauty while nourishing the skin. The brand's formulations are free from harmful chemicals, focusing instead on beneficial ingredients like botanical extracts, oils, and vitamins. Kosas is celebrated for its versatile and multi-functional products, such as their popular Tinted Face Oil, which combines the benefits of a serum, moisturizer, and foundation. Kosas' approach to beauty is inclusive and empowering, catering to diverse skin tones and types with a wide shade range and universally flattering colors. The brand emphasizes minimalistic yet effective beauty routines, promoting a fresh, effortless aesthetic. Kosas' commitment to clean beauty and innovative formulations has garnered a loyal following and positioned it as a leader in the modern beauty landscape.