Nua is an Indian brand that has gained recognition for its unique approach to feminine hygiene products. Founded in 2018 by Ravi Ramachandran and Swathi Kulkarni, Nua is dedicated to redefining women's intimate care through personalized, subscription-based sanitary products. What sets Nua apart is its commitment to customization. Customers can tailor their sanitary pad subscriptions based on their specific needs, such as size, absorbency, and delivery frequency. This approach empowers women to choose products that suit their individual preferences, ultimately promoting comfort and convenience during their menstrual cycles. Nua also places a strong emphasis on sustainability by using biodegradable materials for its products and eco-friendly packaging, contributing to reduced environmental impact. Through its customer-centric and eco-conscious approach, Nua has carved a niche for itself in the feminine hygiene market in India. It's not only changing the way women perceive and purchase sanitary products but also promoting a more sustainable and personalized approach to menstrual health.