REN Skincare, established in 2000 by Robert Calcraft and Antony Buck, is a British skincare brand that champions clean, sustainable beauty. REN, which stands for "clean" in Swedish, focuses on creating high-performance skincare products free from harsh chemicals and synthetic ingredients. The brand's formulations are renowned for being cruelty-free, using bio-actives derived from natural sources to ensure both effectiveness and skin compatibility. A key aspect of REN's philosophy is its commitment to sustainability, encapsulated in its pledge for zero waste by 2021. This involves using recyclable packaging, incorporating reclaimed ocean plastic, and ensuring product containers are designed for circular recycling systems. REN's product lines, such as Evercalm, Radiance, and Bio Retinoid, address various skin concerns like sensitivity, dullness, and aging, with a focus on gentle yet effective treatments. By blending clean beauty with sustainable practices, REN Skincare has positioned itself as a leader in the eco-conscious skincare movement.