Soko is a jewelry brand that stands out for its unique approach to design and production, focusing on sustainable and ethical practices. Founded in 2012 by Gwendolyn Floyd, Ella Peinovich, and Catherine Mahugu, Soko operates as a global marketplace that connects independent artisans from Africa with international consumers. The brand's jewelry collections feature handmade pieces crafted from sustainable materials such as recycled brass, ethically sourced horn, and upcycled materials. Soko's designs blend contemporary aesthetics with traditional African techniques, resulting in distinctive and culturally rich jewelry pieces. Soko's business model promotes fair wages and working conditions for artisans while minimizing environmental impact through responsible sourcing and production methods. By empowering local artisans and embracing sustainable practices, Soko not only offers unique and stylish jewelry but also contributes to positive social and environmental change within the fashion industry. This commitment to sustainability and ethical craftsmanship sets Soko apart as a conscious and forward-thinking brand.