Whatnot is a live-streaming platform and marketplace that facilitates real-time auctions for collectibles, vintage items, and other unique products. Launched in 2019, Whatnot initially focused on Funko Pop! figures but has since expanded to include a wide array of categories such as sports cards, toys, comics, and vintage fashion. The platform provides a dynamic and interactive shopping experience, allowing sellers to showcase items live while engaging directly with potential buyers through chat and video. Whatnot’s user-friendly interface and robust community features have attracted a diverse audience of collectors and enthusiasts. The app ensures a secure transaction environment, handling payments and shipping logistics, which helps build trust between buyers and sellers. Additionally, Whatnot offers authentication services to verify the legitimacy of high-value items, further enhancing buyer confidence. By blending the excitement of live auctions with the convenience of e-commerce, Whatnot is revolutionizing the way people buy and sell collectibles online.